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The private banking business in Hong Kong.

by Cheung Kam-mui, Polina. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1995. / Includes bibliographical references (leaves 78-81). / ABSTRACT --- p.iii / ACKNOWLEDGEMENTS --- p.v / TABLE OF CONTENTS --- p.vi / Chapter / Chapter I. --- INTRODUCTION --- p.1 / The Emergence of Private Banking --- p.1 / Objectives and Scope of Study --- p.3 / Chapter II. --- INDUSTRY SYNOPSIS --- p.7 / History --- p.7 / Present Development --- p.8 / Chapter III. --- THE FRAMEWORK OF PRIVATE BANKING --- p.13 / Framework Description --- p.13 / Customer Profile --- p.14 / Marketing Strategies --- p.19 / Private Banker Profile --- p.26 / Physical Environment --- p.31 / Product Profile --- p.33 / Invisible Part - Internal Organisational Structure --- p.39 / Chapter IV. --- MACROENVIRONMENT ANALYSIS --- p.41 / Competition Profile --- p.41 / Legal Environment Profile --- p.50 / Chapter V. --- POTENTIAL THREATS --- p.55 / The 1997's Issues --- p.55 / Internal Factors --- p.57 / Chapter VI. --- FUTURE TRENDS --- p.60 / Merging with Trustee Services --- p.60 / Customer Diversification - Active Investor Market --- p.61 / Control through Information System --- p.63 / Chapter VII. --- RECOMMENDATIONS --- p.65 / Personnel --- p.65 / Cross-selling Performance Evaluation System --- p.66 / "Bank Policy, Authorities and Flexibilities" --- p.68 / Marketing and Product Development --- p.70 / APPENDIX --- p.74 / REFERENCE --- p.76 / BIBLIOGRAPHY --- p.78

Identiferoai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_318264
Date January 1995
ContributorsCheung, Kam-mui Polina., Chinese University of Hong Kong Graduate School. Division of Business Administration.
PublisherChinese University of Hong Kong
Source SetsThe Chinese University of Hong Kong
LanguageEnglish
Detected LanguageEnglish
TypeText, bibliography
Formatprint, vii, 81 leaves ; 30 cm.
CoverageChina, Hong Kong, China, Hong Kong
RightsUse of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)

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