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Strategická analýza společnosti KMOTR - Masna Kroměříž a.s. / Strategic analysis of KMOTR - Masna Kroměříž a.s.

This Master's thesis deals with the strategic analysis of the company KMOTR - Masna Kroměříž a.s. for the period 2009 -- 2013 and a comparison of its results with selected competitors. Consequently there is analysed the sector where KMOTR operates. The thesis is divided into three major parts. The first part deals with the theoretical basis for financial analysis and strategic sector analysis. Another part is focused on the analysis of the production and preserving of meat and meat products and introduction of selected competitors. Last part comprises my own analysis based on public financial statements. In the conclusion there is presented a summary of the most important results and recommendations for improvement of the company situation.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:193112
Date January 2015
CreatorsPažoutová, Iveta
ContributorsStrouhal, Jiří, Čámská, Dagmar
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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