This diploma thesis deals with theoretical and practical part of analysis Brno firm Cyrrus a.s. In practical part it defines the main problem which the firm copes in the last years. Analysis SWOT identifies weak parts of company and so possible causes of shortcomings as well. Also it highlights parts, where the firm has a competitive advantage which means an opportunity for company. SLEPTE analysis defines business environment with its impacts on the firm. In the next part on the base of undertaken analyses the thesis presents proposals for higher efficiency of firm business. In the end it summarizes achieved results.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223295 |
| Date | January 2011 |
| Creators | Blumenstein, Martin |
| Contributors | Rada, Zbyněk, Luňáček, Jiří |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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