The diploma thesis is focused on online campaigns, email and banner cam-paigns. This includes Internet marketing as well as internet communication. Goal of the practical part of the thesis is to evaluate past campaigns using econ-ometric model, statistical model validation tests and to determinate the factors that affect revenue. There will be recommendation provided to the company based on the campaigns evaluation, which types of internet direct marketing to prefer in the future. The results of the thesis could become a general guideline for companies that only started to use internet campaigns. Most of the data used in the theses were obtained from Google Analytics and processed using multi-dimensional regression analysis.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:191070 |
| Date | January 2015 |
| Creators | Štika, Pavel |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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