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Komplexní marketingová strategie v online prostředí / Complex Marketing Strategy in the Internet Environment

This thesis provides basic overview of marketing concepts and tools which are available for the Internet environment. It also provides new trends and opportunities in the online environment. Output of the thesis will be efficient strategy for men's lifestyle magazine with usage of minimum finance sources. Eficiency will be taken by using of combination and application of marketing tools available in the Internet environment. The main goal is to get super-synergy affect of marketing mix components for maximum efficiency and minimum costs.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223301
Date January 2011
CreatorsNovák, Michal
ContributorsŠtědroň,, Bohumír, Koleňák, Jiří
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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