The thesis provides financial and strategic analysis of the brewery Pivovar Svijany a.s. as a basis for subsequent valuation of the company. It provides a basis for choosing appropriate valuation methods and data for their subsequent application. The thesis is divided into four parts; the first part provides basic information about the company, its history and its activities. The second part analyses the financial health of the company by financial statement analysis and ratios analysis. The results of the company are then compared with competitors in the same industry. The third part is devoted to strategic analysis; it defines the relevant market in terms of volume and values. It provides alternative forecast scenarios of market development. It arrives to the projections of revenues of Svijany by synthesis and analysis of market forecasts and forecasts of competitive power. The final section summarizes the results of financial and strategic analysis.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:80919 |
| Date | January 2011 |
| Creators | Horecká, Barbora |
| Contributors | Mařík, Miloš, Hejduková, Markéta |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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