The thesis Application of Balanced Scorecard is focused on creation of strategic management system BSC for company Bayer, s. r. o. and its division Bayer MaterialScience. In theoretical part the system BSC and its four perspectives are introduced. In practical part the company Bayer, s. r. o., divisions, strategy and vision are introduced. There is a SWOT analysis of Bayer, s. r. o. and Bayer MaterialScience created and then the system Balanced Scorecard is applied. The thesis also includes system alignment of company and division. The system Balanced Scorecard is described by strategic maps that are included in annex.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:125194 |
| Date | January 2011 |
| Creators | Langpaulová, Irena |
| Contributors | Neumaierová, Inka, Šeďa Tadevosyanová, Luiza |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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