In the past, beauty industry is classified as traditional industry but it nowadays emphasizes on professional medical cosmetic.
Celebrity is the key for the success of medical cosmetic beauty industry because they can drive the output value of enterprises and access to consumer acceptance. This is the critical factor of profit in beauty industry. The Brand Identity Implementation System (Aaker, 1996) is the framework to study the development process of the personal brand. Though documentation analysis and case study, the study inducted the process and mode of successful personal brand, discussed the importance of personal brand to the beauty industry and studied how to successfully build personal brand.
The study used multiple sources to collect and analyze data to study the chosen case during its life cycle. The study results that the founders¡¦ background of personal brand would be the variance to establish consumer trust, develop brand identity and declare brand value. Second, the good use of media or advertisement will be the good linkage of founder¡¦s specialty or intention and product effectiveness. In addition, personal brand should be aware of the amount of disposable income and the change of consumption pattern to develop various marketing strategies.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0711112-185311 |
| Date | 11 July 2012 |
| Creators | Chen, Yen-jui |
| Contributors | Shyh-Jer Chen, Chi Cheng Wu, Tsuang Kuo |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0711112-185311 |
| Rights | user_define, Copyright information available at source archive |
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