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Buy American: Can Businesses Capitalize on the Calls for Patriotic Spending?

This research analyzes the business opportunities created by the "Buy American" movement. Current literature reflects a consensus that most consumers have an initial bias in favor of purchasing domestic products. However, domestic production is frequently more costly than producing abroad. In order for domestic production to increase a firm's profit, consumer willingness to pay more for domestic products is prerequisite. This study investigates whether that prerequisite is satisfied. By collecting revealed preference data from multiple locations, this study finds that, on average, domestic products do carry a price premium over similar foreign imports.

Identiferoai:union.ndltd.org:ETSU/oai:dc.etsu.edu:honors-1099
Date01 May 2013
CreatorsReed, Robert
PublisherDigital Commons @ East Tennessee State University
Source SetsEast Tennessee State University
Detected LanguageEnglish
Typetext
Formatapplication/pdf
SourceUndergraduate Honors Theses
RightsCopyright by the authors., http://creativecommons.org/licenses/by-nc-nd/3.0/

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