Sustainability is quickly becoming one of the hottest topics among green conscious consumers, as well as managers looking to capitalize on the growth of such interests. Wal-Mart, the world’s largest retailer, is currently marketing itself as a pioneer in sustainability, particularly in the retail industry. With innovations such as a Sustainability Index that measures the environmental and social impacts of products stocked by Wal-Mart, the company is currently marketing their efforts as being exceptional among “big box” retailers. However, few studies have tested those claims to determine if they are accurate. The purpose of this research is to gather data about Wal- Mart’s sustainability impacts and determine whether the marketed claims about sustainability programs are as far-reaching as the retailer claims.
| Identifer | oai:union.ndltd.org:ETSU/oai:dc.etsu.edu:honors-1143 |
| Date | 15 December 2012 |
| Creators | Childress, Andrew |
| Publisher | Digital Commons @ East Tennessee State University |
| Source Sets | East Tennessee State University |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | Undergraduate Honors Theses |
| Rights | Copyright by the authors., http://creativecommons.org/licenses/by-nc-nd/3.0/ |
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