This study investigates the effect of customer satisfaction with leisure services on tourists' positive word-of-mouth and revisit intentions. The study is carried out within the context of visitors to the SantaPark in Rovaniemi, Finland. In this study, customer satisfaction is measured via a multi-attribute approach. Study results and their implications are discussed.
| Identifer | oai:union.ndltd.org:ETSU/oai:dc.etsu.edu:etsu-works-19840 |
| Date | 01 December 2005 |
| Creators | Haahti, Antti, Yavas, Ugur |
| Publisher | Digital Commons @ East Tennessee State University |
| Source Sets | East Tennessee State University |
| Detected Language | English |
| Type | text |
| Source | ETSU Faculty Works |
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