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HOW E-WOM INFLUENCES CONSUMER BEHAVIOR IN AN OMNI-CHANNEL RETAILER ENVIRONMENT: A BRAND ATTITUDE MODERATED MODEL

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Identiferoai:union.ndltd.org:OhioLink/oai:etd.ohiolink.edu:kent1469278764
Date05 August 2016
CreatorsJia, Xiao
PublisherKent State University / OhioLINK
Source SetsOhiolink ETDs
LanguageEnglish
Detected LanguageEnglish
Typetext
Sourcehttp://rave.ohiolink.edu/etdc/view?acc_num=kent1469278764
Rightsunrestricted, This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws.

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