This diploma thesis focuses on drivers of motor vehicles and the usual time they spend by specific objects. The theoretical part of the thesis brings an overview of literature on human perception. The eye-tracker is defined here as the instrument used for scanning the movements of the drivers eyes, here are also named its types and its applications in various fields of life. Finally, this part deals with the advertisements placed alongside roads acting as distractive elements. The experimental part builds upon the collected video recordings and offers an analysis of drivers’ observations of outdoor advertisements that attract their attention, mainly billboards.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:367520 |
| Date | January 2017 |
| Creators | Fujačková, Hedvika |
| Contributors | Semela, Marek, Bucsuházy, Kateřina |
| Publisher | Vysoké učení technické v Brně. Ústav soudního inženýrství |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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