The goal of the dissertation called "Evaluation of the effectiveness of marketing cam-paigns" is to describe, analyze, and with usage of Data Envelopment Analyst (DEA) to evaluate certain campaigns. The dissertation describes political election campaigns of certain political party.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:317392 |
| Date | January 2017 |
| Creators | HOUŠKOVÁ, Šárka |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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