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Marketingová strategie bioproduktů na příkladu vybrané firmy / Marketing Strategy of Bioproduct on the Example of a selected Firm

The thesis is focused on organic foods segment. The aim is to monitor the situation on the Czech market and then identify ways to use organic products, organic food marketing to determine the specifics of the situation and compare our market with the European Union. Another part is to focus on biodynamic víno.cz company engaged in the sale of biodynamic wines in quality characterize this business and establish its market position. Based on the analysis of marketing research and then propose recommendations and a good marketing strategy.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:72268
Date January 2010
CreatorsFuková, Pavla
ContributorsHesková, Marie, Šalamoun, Jan
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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