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Analýza vybraných průmyslových sektorů v ČR a v SRN a komparace jejich konkurenceschopnosti jako podklad pro strategická rozhodování / The analysis of selected industrial sectors in the Czech republic and Germany and the comparison of their competitiveness as a base for strategic decision making

The goal of this Masters Thesis is to analyze three selected industry sectors in the Czech Republic and in Germany. Concretely the industries in focus are engineering, motor vehicle manufacturing and finally pharmacy along with bio- and nanotechnology. Furthermore, factors limiting but also supporting the industry development are identified and described in the Thesis. In the Thesis, analytical instruments will be used, especially the SWOT analysis and benchmarking. The Thesis is mainly intended for managers, employees, consultants and all other direct or indirect interest groups of both Czech and German industry companies and their suppliers but also for potential investors who are deciding whether to enter a market in the CEE region.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:162363
Date January 2012
CreatorsRybička, Miloš
ContributorsKukliš, Igor, Cejthamr, Václav
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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