The aim of this thesis is to formulate strategic analysis of České Budějovice Hospital. Analyzed subject appertains to the health service sector in South Bohemian Region (that restricts its operating space) and plays dominant role in this consolidated and well structured sector. Furthermore, smaller subjects complete the marketplace and constitute the competitive fringe. Strengths of České Budějovice Hospital comprise heritage, unique resources and providing of complex healthcare. Poor self promotion, rare scientific activities and inconvenient condition of some buildings are major weaknesses. Rational and effective providing of primary, specialized and super specialized healthcare is principal mission of the analyzed subject and relates to Porter's differentiation strategy formulation. Realization of the strategy is not part of this thesis.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:15423 |
| Date | January 2009 |
| Creators | Šnorek, Michal |
| Contributors | Střítecký, Rudolf, Kovář, František |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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