This is a thematic study examining a popular Swedish public service television show for children. The purpose of the study is to uncover how the show, Bolibompa, has communicated diversity over the last 34 years. Through a thematic analysis with multimodal tools, we investigate three categories of diversity that have undergone change in how they are conveyed: ethnicity & culture, gender and sexuality. A fourth category, disability, is briefly mentioned. Even though Bolibompa has progressed to become more positive towards diversity, there are still aspects left to criticize. While Bolibompa mediates multiculturality, only a few displays of creative diversity are shown. Furthermore, no homo- or bisexuality is seen in Bolibompa, although two trans people are seen and heard in 2020 and 2023 respectively. There are both similarities and differences in how Bolibompa shares its values concerning each of the three categories. Elements such as music, games, colors and clothes are used in different amounts depending on which message of diversity is being conveyed.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-507038 |
| Date | January 2023 |
| Creators | Kämpe, Wilma, Källstig, Hanna |
| Publisher | Uppsala universitet, Medier och kommunikation |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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