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A Content Analysis of Superbowl XVI

The purpose of this research was to describe the content of information surrounding a significant sporting event presented by sportswriters through the printed medium. The event chosen for analysis was Superbowl XVI. Three metropolitan newspapers were selected as the sample representatives of the urban style of sports reporting. Two of these newspapers were chosen because of their geographical representation of a participating team. The third selection was taken because of its large circulation and relative unbiased reporting. From a pilot study conducted on Superbowl XV, content categories were found to fit in either one of two basic domains: cognitive or affective. The sample population for Superbowl XVI yielded 5,759 individual category entries based on 215 articles. The cognitive category comprised 94 percent of all items categorized, thus clearly demonstrating the dominant theme used by sportswriters for this event.

Identiferoai:union.ndltd.org:unt.edu/info:ark/67531/metadc504578
Date08 1900
CreatorsKuykendall, Francis Marion
ContributorsKitchens, James A., Bruya, Lawrence D., Black, Clifford M.
PublisherNorth Texas State University
Source SetsUniversity of North Texas
LanguageEnglish
Detected LanguageEnglish
TypeThesis or Dissertation
Formativ, 83 leaves, Text
CoverageUnited States - Texas - Dallas County - Dallas, United States - California - San Francisco County - San Francisco, United States - Missouri - St. Louis Independent City - St Louis
RightsPublic, Kuykendall, Francis Marion, Copyright, Copyright is held by the author, unless otherwise noted. All rights reserved.

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