The main goal of this work is to assemble a Business plan, in order to in order to establish a cafe.. The sub-aim here will then be to describe the SWOT analysis, PEST analysis, porter's model of competitive forces, marketing mix and financial plan.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:416865 |
| Date | January 2020 |
| Creators | Rakhmanina, Elizaveta |
| Contributors | Boráňová, Milena, Heralecký, Tomáš |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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