My diploma paper is focus on the brand, package and design. Abstract part contains explanation of definitions and meanings.In the part of Nike company is described its history, activity in Czech Republic and selected components - catchword, logo and package. Practical part contains three methods of research - list of questions, focus group and mystery shopping. I used these methods to find out opinions on the brand Nike and knowledge. In conclusion are suggested some recommendations for Nike company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:9131 |
| Date | January 2008 |
| Creators | Svobodová, Eva |
| Contributors | Kališová, Libuše, Vácha, Václav |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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