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Predicting consumers' cause-brand alliance attitude and purchase intention the influence of cause involvement, message source, perceived motivations, and cause-brand fit /

Thesis (Ph. D.)--Auburn University, 2009. / Abstract. Includes bibliographical references (p. 114-125).

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/451861482
Date January 2009
CreatorsHarben, Beth. Kwon, Wi-Suk, Forsythe, Sandra Monk,
PublisherAuburn, Ala.,
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish

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