A study of the extent of brand loyalty exhibited by business travellers towards the lodging product /

Description

Thesis (M.S.)--Virginia Polytechnic Institute and State University, 1992. / Vita. Abstract. Includes bibliographical references (leaves 154-162). Also available via the Internet.

Links & Downloads

1. http://scholar.lib.vt.edu/theses/available/etd-12232009-020359/

Tags

Brand choice. Hotels

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/26557548
Date	January 1992
Creators	Davis, Nigel Roger John,
Source Sets	OCLC
Language	English
Detected Language	English
Source	This resource online