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Marketing Strategy during the Global Financial Crisis-a Case study of Great Partner Company, China

This study aims to explore the implementation of marketing strategies on companies during the financial crisis, and to identify those strategies that can help a company to remain successful during a period of economic downturn.

Identiferoai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hig-13458
Date January 2012
CreatorsZheng, Kangbin, Yan, Shiying
PublisherHögskolan i Gävle, Avdelningen för ekonomi, Högskolan i Gävle, Avdelningen för ekonomi
Source SetsDiVA Archive at Upsalla University
LanguageEnglish
Detected LanguageEnglish
TypeStudent thesis, info:eu-repo/semantics/bachelorThesis, text
Formatapplication/pdf
Rightsinfo:eu-repo/semantics/openAccess

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