The aim of this thesis is to analyze the brand perception. The practical part of this thesis consists of the applicaton of the theoretical knowledge to the Budweiser Budvar brand with the respect to its values and communication campaign. The main part of this thesis consists of the questionnaire. The summary of this thesis is made of the results of questionnares and proposal of improvements to this brand in the Czech Republic.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:317972 |
| Date | January 2017 |
| Creators | PAVLÁSEK, Milan |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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