Managing corporate brands a new approach to corporate communication /

Description

Zugl.: Tübingen, Univ., Diss., 2007.

Links & Downloads

1. http://resolver.scholarsportal.info/isbn/9783835095991
2. http://dx.doi.org/10.1007/978-3-8350-9599-1

Tags

Logography. Brand name products.

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/613437857
Date	January 2007
Creators	Ormeño, Marcos O.
Publisher	Wiesbaden : Deutscher Universitäts-Verlag,
Source Sets	OCLC
Language	English
Detected Language	English
Source	Click here for access via Scholars Portal Click here for access via SpringerLink