A study on city brand perception and indicators construction in Penghu area
Abstract
Penghu governance are far more long record in the Annals of Penghu's local governance at all have different meanings and objectives. With the trend of globalization, city competitiveness has become the most important core indicators for the city managers. The competitiveness of the city not only represents a more encompassing hardware construction of the urban cultural literacy but the Government efficiency and other software elements as well.
Penghu regional development, as has long been a lack of effective cooperation in the overall experience of planning and resources, so the city into the concept of brand management innovation, will help form a common goal, and public-private partnerships to attract participants and created urban vision, development out with the local characteristic culture of life, and better quality of residents' life.
Effective administrative and public services are the main goal and function the government has to achieve. government's effectiveness and go hand in hand with city management .The changing world has pushed city to adapt globalization and provide multiple functions and services.Also local residents, foreign tourists and investors to live with the memory and perceptual image synonymous with unique, high quality business successful cities exhibit a variety of specific images, not only create a sense of honor residents, but also attract more new immigrants and investment companies stationed, as well as foreign tourists visiting the important factor.
Los Angeles School Master Deere (Micheal Dear) proposed "urban planning is political", how to integrate inside and outside the city shape the characteristics of the natural advantages, while reducing the negative adjustment of urban disadvantage, is an important city managers and residents of a public affairs. Will be treated as urban management products for enterprise management products and services is the current trends, the brand meaning into public management, may activate the city's image as urban governance, upgrade to a higher level goals.
In this study, the overall administrative area Penghu area Sannai city brand evaluation literature to distinguish between people, cultural heritage, investment immigration, government administration, customer services, tourism and other major aspects of six sub-order analysis, for Penghu city brand Perceptions of 330 dollars to complete the statistical dimensions of urban perception of the advantages of sequence spaces and the conditions of resource data to construct its own brand of local indicators of check systems. Style which contains elements of the environment, social and human elements of the three major projects and economic activities total 99 indicators, urban governance as a self-evaluation. Quantitative survey research data to analyze the implementation steps of city branding, verify assumptions and the proposed method. Provide local public affairs manager and the formation of urban development, public issues, as a reference value of academic research, and looks forward to the overall development of some local significance.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0808110-155407 |
| Date | 08 August 2010 |
| Creators | CHEN, WEI-MING |
| Contributors | BO-WEN ZHENG, JI-HUA WU, FU-YONG GUAN, YIN-HUI ZHENG |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0808110-155407 |
| Rights | campus_withheld, Copyright information available at source archive |
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