This Ph.D. thesis focuses on how priming perception influence the development of brand personality in perspecitve of Consumer Behaviour. Three main deep empirical studies has been made in order to show the relationship and common interaction amnog the listed variables. ANOVA analysis was used during the research as the main analytical tool.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:76852 |
| Date | January 2007 |
| Creators | Víteček, David |
| Contributors | Koudelka, Jan, Simmová, Hilda, Markov, Svetoslav |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/doctoralThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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