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Význam marketingu stavebního podniku při účasti na veřejných zakázkách / The importance of marketing a construction company in participating in public procurement

The master’s thesis deals with the importance of marketing a construction company in participating in public procurement. The master’s thesis analyses the construction company Imos Brno, a.s. The work is aimed at following and describing the instruments of marketing communication tools in particular construction company. Then it deals with the assesment of their current state and with a plan of its optimization in the context of public procurement.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:455543
Date January 2022
CreatorsUstohalová, Markéta
ContributorsBudíková, Michaela, Dohnal, Radek
PublisherVysoké učení technické v Brně. Fakulta stavební
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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