Thesis deals with the subject of brand value / equity. In the application part equity of selected brands of yoghurts is measured using Equity Builder and Brand Power methodologies and recommendations for their brand equity growth are given.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:4889 |
| Date | January 2008 |
| Creators | Flodrová, Tereza |
| Contributors | Postler, Milan, Harmon, Lenka |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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