Prekės ženklo grafinės raiškos ryšys su vartotojo psichologiniu galios poreikiu prekių ženkluose. Prekės ženklo grafikos reikšmių suvokimo ir įsisavinimo procesai. / Links between brand’s graphic expression and user's need for psychological power in brand. Comprehension and absorption processes of brand’s graphic values.
Identifer | oai:union.ndltd.org:LABT_ETD/oai:elaba.lt:LT-eLABa-0001:E.02~2013~D_20131122_113243-95316 |
Date | 22 November 2013 |
Creators | Šiškutė, Lina |
Contributors | Liepuonius, Arvydas, Vilnius Academy of Fine Arts |
Publisher | Lithuanian Academic Libraries Network (LABT), Vilnius Academy of Fine Arts |
Source Sets | Lithuanian ETD submission system |
Language | Lithuanian |
Detected Language | Unknown |
Type | Master thesis |
Format | application/pdf |
Source | http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2013~D_20131122_113243-95316 |
Rights | Unrestricted |
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