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Podnikatelský záměr: Založení fitness centra M-Gym, s.r.o. / Business Plan Proposal for Fitness Centre M-Gym, Ltd.

The master thesis focuses on the creation of the business plan proposal. Via implemented analysis (SLEPT, SWOT and Porter’s model) and questionnaire research were identified conditions for successful establishment and running of fitness centre M-Gym, s.r.o. in Brno. It involves the choice of tools and strategies, which allows the company to succeed on the market and become competitive.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223577
Date January 2012
CreatorsKašpar, Michal
ContributorsČinčura, Imrich, Konečná, Zdeňka
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageSlovak
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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