This thesis aims to realize the strategic analysis of K Brewery, to disclose its strategic competitive advantage and its chances to succeed on a highly competitive beer market. Hence, the author analyzes global background and beer industry (external analysis) as well as identifies company's specific sources and abilities (internal analysis). Finally, the synthesis of findings of both analyses allows comparing company's strength and weaknesses with its potential threatens and opportunities.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:76919 |
| Date | January 2009 |
| Creators | Burešová, Barbora |
| Contributors | Krause, Josef, Radil, Zdeněk |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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