The thesis is a comprehensive summary of the information relating to the formal requirements of the business plan. Individual components of the business plan are first described theoretically, followed by application to a real restaurant company that wants to enrich its portfolio of own production of draft beer. The aim of this work is to build a business plan with the most plausible view of cost and revenue items that affect the running of the microbrewery. The part of the thesis is the analysis of competitors, creating a marketing plan and financial plan, which will show in detail the progress of Cash Flow and the amount of profit or loss in the first years of business. Based on the analyzes, the work is ended by completed overall assessment of meaningful investment in brewing technology.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:193547 |
| Date | January 2014 |
| Creators | Hájek, Adam |
| Contributors | Dvořák, Jiří, Trachta, Václav |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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