The vigorous development of the internet has enabled e-commerce to take the world by storm, and in comparison with other industries, the security industry adopts information technology earlier and has relatively profound application compared to other industries. Facing the rapid changes of the market environment and high competitiveness, enterprises must establish unique competitive strategies in order to survive and keep growing; it is essential for companies to create competitive advantages.From 1988, new security firms were allowed to enter the domestic stock market and accompanied by the bull market, new securities firms sprang up like mushrooms in Taiwan. After mergers, acquisitions and the rise and fall of the stock market, Taiwan¡¦s government implemented the ¡§Financial Holding Company Act¡¨ in 2001; under this Act, financial holding companies can simultaneously provide comprehensive financial services, such as securities, bank and insurance. While the development of the financial market continues to become more diversified, international and larger, the domestic financial sector faces huge changes leading to the situation where philosophy: ¡¥the bigger, the stronger¡¦ prevails.
The study takes ¡§S securities firm¡¨ as an example and utilizes its actual securities business to carry out a case study. While facing the rapid changes of international finance and high competitiveness, how a securities firm adopts the resource-based view (RBV), experiences future development and increases its competitive advantages, is examined. Through the data study of related industries, investigation of literature and theories and SWOT analysis, this study aims to understand the possible development and management strategies of e-brokers to increase enterprise competitiveness and market share, and achieve the goal of sustainable management.
Joining financial holding company can possess several advantages, but it is not the only possible development for securities firms. During the times of low interest rate, any new financial instruments are easy to attract the attention of investors. Moreover, while competing against so many tough contestants, if securities firms can master the crucial competitive advantages and make a good use of them, the crisis might be a turning point. The study aims at analyzing small securities firms; while dealing with the management difficulties, they strengthen their competitiveness by improving service quality, building strategic alliance, carrying out customer-level analysis, creating a trustworthy investment environment, implementing diversification management, recruiting excellent talents, etc., in the hope of enhancing a steady and vigorous development for E-broker business.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0528112-181007 |
| Date | 28 May 2012 |
| Creators | Chang, Hsiu-chen |
| Contributors | Tsuang Kuo, Pei-how Huang, Min-hsin Huang |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0528112-181007 |
| Rights | user_define, Copyright information available at source archive |
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