The aim of the thesis is to find out whether it is possible to succeed on a design market with a new brand and with minimal financial resources. A Czech design startup Czevitrum is considered as model company in this situation. I focus on the development of Czevitrum's brand during the past two years mapping the brand's strategy on foreign markets and analyzing the product and its marketing communication. Based on the findings, I propose next steps for Czevitrum's brand building.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:205054 |
| Date | January 2014 |
| Creators | Janecký, Vlastimil |
| Contributors | Halík, Jaroslav, Santariusová, Markéta |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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