Market segmentation is growing as customers become more and more demanding for individual products and exclusive services. Companies are introducing new applications and products across many industries , that can be tailored easily to specific customers and markets. To be successful, the organisations have to offer a high level of customisation and customer-centric processes. However, traditional companies in financial, telecommunication and insurance industry struggle with the technological challenges associated with becoming customer focused enterprises. The aim of this thesis is to define the products catalogue framework, that will provide products bundling and customisation capabilities with user-friendly GUI. Therefore, the most of the work can be designed by business users without additional intensive development efforts. Moreover, the viability of the framework was evaluated on the solution based on IBM technologies. Powered by TCPDF (www.tcpdf.org)
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:320995 |
| Date | January 2013 |
| Creators | Dzurenko, Miroslav |
| Contributors | Nečaský, Martin, Kopecký, Michal |
| Source Sets | Czech ETDs |
| Language | English |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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