How can the enterprises in Taiwan take preventive measures handle or manage the crises is an important issue. Crisis Management has become a major concern in public relations of all private sectors. This study aims to examine various crisis management strategies adopted by different enterprises affected by crises. This thesis specifically raises the following questions to discuss that the enterprises employ used Burke¡¦s Rhetorical Analysis with Dramatism strategy to analyze two case studies. The study found out the conclusions as follows: 1. Enterprises in Taiwan did not respond to crisis clearly and quickly. 2. Enterprises did not utilize image-repair-strategieswell. 3. They usually used ¡§act and agency¡¨in Pentadic analysis to interact with stakeholders. 4.Enterprises should cooperate with distributors to prevent crisis and establish a secure shopping environment.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0706106-142628 |
| Date | 06 July 2006 |
| Creators | Liu, Mei-shiou |
| Contributors | Y. C. Lee, S. J. Tseng, Sue-Jen Lin |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0706106-142628 |
| Rights | off_campus_withheld, Copyright information available at source archive |
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