The themes of poor communication, lack of measurement and erratic supply-chain performance are common issues that we either encounter in our every-day working life, or have read about in our professional journals. In 2001 a large business within Case X initiated a programme to tackle a number of these issues by embarking on a mission to improve internal service quality which eventually led to a sizeable number of ServQual activities across a wide-range of services engaging in excess of 2,000 individuals. A common theme seen during this programme were that departments had difficulty describing who their customers were, the services they provided to those customers, coupled with this was a lack of measurement of the attributes that were or thought to be import to the customer. This eventually led to the research into a toolset that can assist organisations to understand the supply-chain that they operate within. The toolset is styled, Developing a Customer-focused Approach (DaCfA) a Model and Toolset (suite of matrices and templates) designed to capture and facilitate the review supply-chain information. This Research takes the DaCfA Model, and Toolset developed within Case X, and through a suite of case studies applies both to inside and outside the Case X environment as well as in the internal and external supply-chain. This Research shows that the DaCfA Model and Toolset have made a valuable contribution to knowledge. Research, enhanced by literature identified a number of themes (referred to as Theoretical Themes) that were observed within business units undertaking DaCfA activities, these themes were independently observed within the write-ups of the case studies that participated in this Research. The Research concludes that the research aim and objectives were fully achieved and the following contribution to knowledge concerning: The DaCfA Model The DaCfA Toolset, specifically around the: o Customer/supplier interfaces and relationships o Measurement definition A set of themes (styled Theoretical Themes) that are readily observed within organisations undertaking a Customer-focused activity.
| Identifer | oai:union.ndltd.org:bl.uk/oai:ethos.bl.uk:658648 |
| Date | January 2014 |
| Creators | Dack, Peter Robert |
| Contributors | Reed, Deborah Margaret ; Kaye, Michael Marshall |
| Publisher | University of Portsmouth |
| Source Sets | Ethos UK |
| Detected Language | English |
| Type | Electronic Thesis or Dissertation |
| Source | https://researchportal.port.ac.uk/portal/en/theses/developing-a-customerfocused-approach-dacfa(56081cf0-af00-49a8-a14b-16dc9de49174).html |
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