PC industry is a highly competitive industry. In this fast changing environment,
no company can simply rely on basic core competencies to stay-up with the
market & competitions. The growth of global demand for PCs has reached a
plateau in recent years, and as products are becoming commoditized the
differentiation between products are hardly distinguishable. And price war is
inevitable.
This study investigated how does a global computer company build and manage
its dynamic capabilities to stay competitive and make appropriate adjustment to
leverage its dynamic capabilities in the new business. The study finds that in
order to sustain competitiveness in the market, corporation needs to look inward
and institute a process to manage product and service development and business
risks. Having good products and customer relationship are just the starting
point for a successful business. A continuous learning system can help
company to constantly strive for better improvement and in a long run this
becomes a strong driving factor to improve operation excellence. It takes
persistent and relentless drive for improvement to make a good company to
great.
When a company is going to start a new business and break an existing model,
one of the effective approaches is to form a special task team that is given the
full ownership in making sure the project is successful. In addition, senior
management team needs to work closely with the project team via regular
meetings and to offer help in clearing roadblocks within the organization and
allowing team to think out-of-box and propose necessary changes. Without
management support and foster, the chance of success for the special task team is
minimal. / PC industry is a highly competitive industry. In this fast changing environment,
no company can simply rely on basic core competencies to stay-up with the
market & competitions. The growth of global demand for PCs has reached a
plateau in recent years, and as products are becoming commoditized the
differentiation between products are hardly distinguishable. And price war is
inevitable.
This study investigated how does a global computer company build and manage
its dynamic capabilities to stay competitive and make appropriate adjustment to
leverage its dynamic capabilities in the new business. The study finds that in
order to sustain competitiveness in the market, corporation needs to look inward
and institute a process to manage product and service development and business
risks. Having good products and customer relationship are just the starting
point for a successful business. A continuous learning system can help
company to constantly strive for better improvement and in a long run this
becomes a strong driving factor to improve operation excellence. It takes
persistent and relentless drive for improvement to make a good company to
great.
When a company is going to start a new business and break an existing model,
one of the effective approaches is to form a special task team that is given the
full ownership in making sure the project is successful. In addition, senior
management team needs to work closely with the project team via regular
meetings and to offer help in clearing roadblocks within the organization and
allowing team to think out-of-box and propose necessary changes. Without
management support and foster, the chance of success for the special task team is
minimal.
| Identifer | oai:union.ndltd.org:CHENGCHI/G0088931034 |
| Creators | 周哲毅, Chow, Tso-Yi |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 英文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
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