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SHORT TERM BRAND SHARE DYNAMICS IN A PROMOTIONALLY COMPETITIVE MARKET: THEORY AND ESTIMATION OF FULLY CONSTRAINED MARKET SHARE MODELS

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Identiferoai:union.ndltd.org:arizona.edu/oai:arizona.openrepository.com:10150/298595
Date January 1979
CreatorsHozier, George Chambers
PublisherThe University of Arizona.
Source SetsUniversity of Arizona
Languageen_US
Detected LanguageEnglish
Typetext, Dissertation-Reproduction (electronic)
RightsCopyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author.

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