There has been an increase in research on the internationalization of so-called born-globalfirms. However, this research primarily focused on the internationalization process duringcalmer times. So far, little attention has been paid to internationalization during times of crisis.Especially for the recently happened COVID-19 crisis, research on the implications for bornglobal internationalization has been neglected. Nonetheless, born-global firms face manyliabilities in their internationalization processes, even getting more severe in times of crisis.This study aims to fill the existing knowledge gap by examining the internationalization ofSwedish born-global firms and their challenges due to COVID-19. Finally, we seek to makerecommendations for firms and entrepreneurs on how to cope with those hurdles.This research was conducted using qualitative semi-structured interviews with the founders orco-founders of six Swedish companies that fit the specifics of a born-global firm.The empirical findings show that all firms internationalize quickly abroad by using variousstrategies. While some follow relatively gradual approaches, others internationalize withintheir home regions or globally from the beginning. Also, the firms faced challenges due toilliquid customers, funding issues, or impeded networking. On the other hand, many companiescould discover new opportunities due to the crisis that supported their survival in abroadmarkets. Herewith the digital infrastructure and being online was distinctive. Eventually, it waspossible to conclude supportive behavioral patterns for entrepreneurs and firms when facingcrises.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:lnu-104781 |
| Date | January 2021 |
| Creators | Malik, Reema Aqeel, Weil, Maximilian Philipp Thomas |
| Publisher | Linnéuniversitetet, Institutionen för marknadsföring (MF), Linnéuniversitetet, Institutionen för marknadsföring (MF) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
Page generated in 0.0017 seconds