The master´s thesis focuses on the evaluation of the performance of a selected company using the Balanced Scorecard method. The work is divided into four parts, namely the objectives of the work, methods and procedures of processing, theoretical background, analytical and design part. The theoretical part focuses on measuring the performance of the company and theoretical knowledge gained from the literature, which will then be used in other parts of the work. Through the analytical part of the work, a selected company is introduced and both financial and strategic analysis of the company is performed. The last part of the work is devoted to the creation of the Balanced scorecard model in order to improve the company's performance.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:417391 |
| Date | January 2020 |
| Creators | Andrýsková, Nikol |
| Contributors | Zabystrzan, Rostislav, Bartoš, Vojtěch |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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