As more Swedish companies are turning towards China, a common challenge when establishing sustainable business relationships with Chinese companies is the requirement to spend a lot of time locally, as the Chinese business culture usually focuses on building a personal relationship before the business relationship. This study will focus on the Swedish perspective on how to cope with these challenges from a geographical distance, as the authors seek to facilitate Swedish business in China. Through a qualitative research by interviewing eight Swedish managers, the authors found that there are different perceived challenges if the business relationship was established on site versus established from a distance. This study shows that for managers who lacks the resources to establish the business relationship on site, there is a lack of trust, respect and potential misunderstandings. These challenges can be overcomed by using a distributor or an agent for a fee. For the managers that possessed the resources to establish the relationship on site, other challenges appeared such as Guanxi and cross-cultural competence, but by paying attention to these challenges the managers could achieve trust, respect and avoid misunderstandings. These managers also needed an occasional local presence in order to manage the business relationship, which was due to Guanxi and that China is a high-context culture.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hh-34370 |
| Date | January 2017 |
| Creators | Engström, Adam, Milemo, Frida |
| Publisher | Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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