The diploma thesis inquires into analysis of buyer decision process in the mobile phones market. The thesis is divided in two parts. The theoretical part inquires into the buyer decision process as itself. The practical part then examines the present world market of mobile phones and thanks to performed questionnaire investigation also manner and intensity of usage of mobile phones among czech consumers. Last but not least it covers single phases of the buyer decision process in the Czech Republic.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:15507 |
| Date | January 2008 |
| Creators | Bicek, Richard |
| Contributors | Koudelka, Jan, Soukup, Jiří |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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