Abstract
The main purpose of this article is to explore the policy influence of cable TV franchise combination.
In order to break the local monopoly of Taiwan¡¦s cable TV as well as considering the advance technological convergence proposed, Government Information Office (GIO) proposed the adjustment of the existing 47 franchise districts to a single franchise area in three phases in its Jan. 2003 report.
The re-arrangement of the franchise region will cause a revolution in the industry. How will it influence those system operators? Is it possible to develop into another cable TV war by cutting prices to gain benefits of audiences? Do system operators have any action plans for the change? Can this policy benefit the industry¡¦s development? This article will provide detailed discussions on these major issues.
There are two ways to go about the research. The first is by the means of questionnaire; distribution of questionnaires to 62-system owners in Taiwan results in 54 effective samples gathered. The second is by means of in-depth interview; conducting interviews with industrial, legislative, and academic experts. After statistical analysis and content analysis, the research findings from these interviews are as follow:
1. The re-arrangement of cable TV franchise regions might cause significant competition between system operators. In the long run, it is unlikely that the cable TV industries will apply vicious competition tactics as previously done. It is believed that strategic alliance, stock exchange, and multiple service strategies will be implemented instead.
2. Under the influence of re-arranging franchise region policy and increasing new entry competitions, most system operators will focus on strengthening their network upgrade, customer service, and professional employee training. They are also likely to develop new business opportunities and to engage in cost-saving activities.
3. Most system operators support the policy with positive anticipation. The regulatory authority expects tremendous benefits for both audiences and cable industry. The scholars project an improvement in operators¡¦ customer service quality. In summary, the policy is expected to have a positive influence on cable industry¡¦s overall development.
Since the policy has a major impact on the industry¡¦s future, it is essential to meet all development needs of the cable industry. As research suggests that the authorities should communicate with all related parties before rolling out the franchise regional adjustment policy.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0903104-233410 |
| Date | 03 September 2004 |
| Creators | shiao, shiao-chun |
| Contributors | none, none, none |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0903104-233410 |
| Rights | off_campus_withheld, Copyright information available at source archive |
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