This diploma thesis focuses on the influence of geocaching on tourism. First it briefly presents the principle of precise determination of position and coordinate systems, and then it describes the rules and principles of the game. It deals with the influence of geocaching on domestic tourism -- describing current situation, motivation of geocachers and functions of geocaching. It also analyzes the international influence of geocaching based on the comparison of visits of concrete caches by domestic and foreign geocachers. Then it also compares the numbers of caches in the Czech Republic which provide listing in foreign language and so these caches are foreigners friendly. Last chapter focuses on the analysis of several projects which use geocaching as a marketing instrument and tries to provide recommendations and identify mistakes which should be avoided in order to implement a successful project.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:112916 |
| Date | January 2011 |
| Creators | Zábranská, Vendula |
| Contributors | Kubálková, Markéta, Kubálek, Tomáš |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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