The aim of this diploma thesis is to compose a business plan for a foundation of a fitness café or a café specializing on a healthy life-style in Brno. Diploma thesis will be divided into 3 interwoven parts: a theoretical part, analytic part and proposal part. Theoretical part based on a literary retrieval will deal with basic terminology of the given subject and specification of the methods used for the analytic part of this thesis. Analytic part will rely on the strategy analysis and will focus on evaluating the general market conditions for the specific plan. The proposal part will further describe the business plan which would be based on the results of our previous market research. This part will contain the detailed description and financial, organisational and marketing plans. In the end I would analyze the risks of this project and set up the funding system.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:241609 |
| Date | January 2016 |
| Creators | Trandová, Hana |
| Contributors | Mráček, Pavel, Chlebovský, Vít |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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