The diploma thesis deals with elaborating a real business plan to set up a cafeteria in TŘEBÍČ STOP SHOP shopping centre. The thesis has four parts. In the first part are define problems and objectives. In the second are contains the characteristics of the business plan and theoretical resources in business area. In the second part the market is analysed based on marketing survey and competition analysis. The project part is the result of the two previous parts. It is a complex and realizable real business plan.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:377595 |
| Date | January 2018 |
| Creators | Hakl, Lukáš |
| Contributors | Šafránek, Martin, Veselý, Josef |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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