This thesis involves development, execution and analyzing of the first of a two-part longitudinal study for use in researching and evaluating the 1980 advertising campaign sponsored by the Indiana Dental Association.The data for this analysis was derived from responses to a 501-person random telephone survey in eight Indiana cities. The results were used to determine the accuracy of the advertising campaign target audience as well as provide a basis for advertisement recognition in the post-test.
| Identifer | oai:union.ndltd.org:BSU/oai:cardinalscholar.bsu.edu:handle/182300 |
| Date | January 1980 |
| Creators | DeHaas, Judy Winnell |
| Contributors | Walsh, Frank E. |
| Source Sets | Ball State University |
| Detected Language | English |
| Format | iii, 167 leaves : ill. ; 28 cm. |
| Source | Virtual Press |
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